PCIEProfessional Certificate in Innovation & Entrepreneurship
Course Overview
Innovation doesn’t just happen in boardrooms or labs—it happens when people solve real-world problems in creative ways. In this 5-day course, you’ll learn to view the world through the lens of innovation, exploring opportunities around you and developing practical solutions using proven frameworks. From understanding the drivers of change and emerging technologies to mastering design sprints and persuasive communication, you’ll be guided through every step of the entrepreneurial journey.
You’ll gain insights from case studies and hands-on experiences, learning to harness tools like Design Thinking, the JTBD Framework, and Lean Startup principles. By the end, you’ll not only have crafted an investment-ready innovation but also developed strategies for influencing stakeholders and thriving in resource-constrained environments. This course equips you to become an innovator, ready to drive meaningful impact and bring your entrepreneurial visions to life.
Key Takeaways
Course Outline
Participants will learn to identify and refine problems effectively, emphasizing the importance of a human-centered approach in today’s complex world.
Participants will analyze various case studies that illustrate successful innovation strategies, gaining insights into real-world applications.
Essential readings from Democratization of Innovation will provide context on user-driven innovation, highlighting why individuals often lead innovation efforts and how human-centric design principles are crucial.
- Prevalence of User Innovation: Understand the impact of user-driven innovation across industries.
- Motivations Behind Innovation: Explore why people innovate and the challenges companies face in doing so.
- Generating Great Ideas: Learn practical techniques for idea generation and the importance of emotional intelligence.
- Cultivating an Innovation Mindset: Develop adaptability and resilience to foster continuous innovation.
- Human-Centric Design: Grasp the value of creating solutions that truly meet user needs.
Participants will create a Personal Brand Canvas, focusing on VUCA awareness, digital adaptability, emotional intelligence, and a clear action plan to communicate their brand as innovators.
Day one provides participants with essential innovation frameworks and strategic thinking skills. They will leave with a toolkit for solving problems effectively and a personalized strategy to thrive as innovators in a fast-paced, digital world.
Participants will learn to use Six Thinking Hats for structured analysis and SCAMPER for design sprints that inspire creative solutions.
Explore various innovation types and triggers, analyzing strategic case studies of both successful and unsuccessful approaches to understand key lessons and foster impactful strategies.
Recognize obstacles to implementing customer-centric solutions and learn actionable methods to overcome these challenges.
Engage in collaborative discussions to share ideas and best practices, followed by role-playing exercises to simulate and refine customer-centric decision-making processes.
Gain insights into problem-solving techniques and innovation triggers through essential readings, guiding when and how to apply different thinking methods.
- Convergent and Divergent Thinking: Learn to effectively narrow down or expand ideas for optimal solutions.
- Critical and Empathetic Thinking: Balance analytical problem-solving with a deep understanding of user needs.
- Innovation Triggers: Identify and strategically leverage what sparks innovation in your field.
- Why Innovation Fails: When ideation does not match customer needs.
Participate in an interactive design sprint using tools like empathy maps and SCAMPER to rethink and improve existing ideas or processes creatively.
Day two provides participants with a structured toolkit for tackling challenges innovatively and strategically. Entrepreneurs will leave with frameworks for making impactful decisions, overcoming barriers, and driving customer-centric solutions in their ventures.
Explore how advancements in technology and AI are reshaping industries and the essential role they play in driving innovation and change.
Learn to design AI agents that streamline operations and automate tasks, enhancing productivity and efficiency within your entrepreneurial projects.
Discover how to define target customers and understand their unmet needs. Use emerging technology to create seamless, customer-centric journeys that drive engagement and satisfaction.
Learn how to craft a marketing strategy that connects with your target audience and a go-to-market plan that drives adoption and long-term success.
Engage with resources that highlight the integration of technology into marketing and growth strategies, providing a roadmap for leveraging innovation effectively.
- Understanding Emerging Technologies: Gain insight into how emerging trends impact your entrepreneurial approach.
- AI for Automation: Learn practical applications of AI to automate key tasks.
- Customer-Centric Innovation: Use technology to improve user experiences and meet customer needs.
- Marketing and Growth Planning: Develop a cohesive strategy to market and scale your product.
By the end of day three, participants will be equipped to apply emerging technologies and AI strategically, automate processes, and design comprehensive marketing and go-to-market strategies. Entrepreneurs will leave with actionable insights to drive growth and make informed decisions about their business direction.
An introduction to key funding concepts for startups, emphasizing the importance of strategic financial planning for growth.
Gain insights into the early investment ecosystem, understanding trends, investor expectations, and positioning your startup for success.
Explore funding options such as venture capital, angel investors, and crowdfunding, identifying the best fit for your business.
Learn how to navigate the funding process, from crafting a compelling pitch to negotiating terms and closing investment deals.
Master pitching techniques to attract investors and strategies for closing funding rounds to secure long-term success.
- Innovation vs. Tradition: Learn from Toyota’s balance of innovation with traditional values.
- Stability vs. Change: Understand maintaining stability while adapting to market shifts.
- Hierarchy vs. Empowerment: Explore leadership that balances structure with empowering employees for continuous improvement.
Engage with materials on financing strategies, investor relations, and managing organizational paradoxes.
Participants will leave with a strong understanding of funding processes, effective pitching, and managing complex business paradoxes, ready to secure capital and strategically grow their ventures.
Participants will engage in a structured design sprint to efficiently solve complex problems. The sprint includes:
- Understanding and Defining the Problem: Review user research to set a focused goal.
- Ideation and Solution Sketching: Brainstorm and sketch multiple ideas using divergent thinking.
- Deciding and Prioritizing: Select the best solution and create a plan for prototyping.
- Prototyping: Build low-fidelity prototypes for quick user testing.
- Testing and Validation: Gather feedback and refine solutions based on insights.
An overview of the project objectives and deliverables will guide participants in applying all learned techniques.
Learn strategies to influence stakeholders and secure buy-in for innovative ideas, enhancing advocacy within organizations.
Develop clear and impactful communication techniques for effective presentations and stakeholder engagement.
Teams will apply innovation tools, develop structured project plans, iterate on prototypes, and prepare compelling pitches, practicing and refining their communication.
Teams will present their final solutions, showcasing problem identification, user insights, and the innovation process, with a focus on persuasion and impact.
Participants will receive constructive feedback and engage in discussions to reflect on their learning and key takeaways.
By the end of Day 5, participants will have completed a full design sprint, gained practical experience in applying innovation tools, and developed the skills to influence and communicate their ideas effectively, ready to drive impact in their organizations.
Who Should Attend?
Related Courses
FAQ
Reviews
- Review:IAMM Internal Audit Maturity ModelIn recognition of their dedication and contribution supporting IKEA Saudi Arabia in arranging training programs during 2017 & 2018, looking forward for more development and exciting effort this year. On behalf of IKEA Saudi Arabia, THANK YOU!Dalal Kutbi
- Review:Certified Professional in Quality and Patient SafetyDating back to 2014, Mobily’s “LEORON” experience has grown from a single collaboration to a long-term partnership. We consider “LEORON” Institute as a strategic partner, whose contribution has been nothing but premium in equipping our staff with field-based knowledge and information. Past three years have resulted with an expanded collaboration with superior customer service and support. Best Regards,Turki S. Alsahaan
- Review:Certified Professional in Quality and Patient SafetySince the partnership was signed between BAE Systems Saudi Development & Training and LEORON in 2017, we have been working together to offer the Saudi market a complete portfolio of training solutions benefiting from the wide and extensive experience of both parties. Recognizing the great success of this partnership, we are looking for further collaborations in the future that will position both companies as one of the leading training providers in Saudi Arabia. We thank the LEORON team for their full cooperation and continuing support, and look forward to further success together in the years to come.Emad Alrajih
- Review:Certified Professional in Quality and Patient SafetyWe have been working with LEORON for the past two years and will be working with them again this upcoming year. The programs they delivered were fruitful and exciting and our organization has received positive feedback from the participants. What our organization aims to do is to provide at no cost training for all the private sector employees so that they may benefit from our offered programs in Innovation and Professional development. LEORON has helped us achieve this goal. We look forward to continuing this service and wish them the best of luck. Regards,Nasser M. Al-Subaie
