Gemma Newton

Gemma is an accomplished and dynamic commercial leader with over 18 years of experience driving operational excellence, commercial growth, and integrated marketing strategies across B2B and B2C sectors, both on agency and client sides. With a proven track record of leading global teams and campaigns across the UK, EMEA, US and APAC. Gemma has specialised in leveraging paid, owned, and earned media to deliver measurable results. With extensive leadership experience includes managing and founding her own agency, overseeing large in-house teams, and implementing impactful change management initiatives. Known for developing and executing commercial strategies that align with company objectives, developing and optimising projects, and building strong client relationships, Gemma is passionate about delivering sustainable growth while enhancing profitability who brings a forward-thinking approach, blending market insights with strategic leadership to drive long-term success Experience Gemma has worked as a client strategist, workshop facilitator and consultant to brands and teams at multiple levels and sectors. Some brands include, Trelleborg, Ingredion, Vertiv, NRS (Magnox), Globalization Partners, BAE Systems, Dechra, Dartmouth University, Tritax, NHS, Investec and the Daily Mail Group. Key achievements are as follows: • Worked on the ground in Malaysia for 18 months. Played a pivotal role in growing the performance marketing business from 1 to 7 regions in APAC, resulting in a 204.5% cross-group revenue growth • Worked with B2B brand such as the Daily Mail Group in Dubai to strategically re-position a flagship event in the hospitality and leisure space across the UAE. This piece of work also included a rebrand. • Led client strategy lead for EMEA clients such as, Trelleborg, Ingredion, Dechra, Magnox, Informa, Dartmouth University and Expleo covering end to end marketing strategies from brand (focussing on all foundational full funnel marketing activity from and top of funnel to demand including, media strategy, placement, creative big ideas and campaign development • Launched and built the new Data and Insights department, placing media strategy at the forefront of the business across EMEA, UAE and the US, focusing on integrating performance of TV, OOH, Programmatic and Paid Social, which led to 4million+ worth of new business • Represented BAE Systems, as commercial officer working on projects up to £20 million in a sensitive commercial environment. During this time, I was part of the executive management team that designed and executed an internal global commercial management plan, earning recognition at the company's in-house Commercial Achievement Awards • Led a project team that transformed five failing NHS Trusts, recognised by No.10 Downing Street, which led to a multi million pound project contract to support the London Olympics • Strategically placed Globalization Partners across key target EMEA countries, resulting in a multi-million return on media investment and increased client spend • Contributed to brand repositioning efforts for ODEON Cinemas, resulting in increased brand awareness and revenue. Recognised by the Head of Europe as a breakthrough for the re-brand and a leading case study in influencer marketing Educational Background Gemma has a Law degree from University of Central Lancashire (UCLan). Although part completed the legal practice course to become a qualified Solicitor, Gemma felt her expertise was better suited creatively. However, the knowledge of contracts and intellectual property has been a key use and driver to support clients and businesses Training Delivery An experienced workshop facilitator and consultant favouring face-face, but highly skilled on all virtual platforms.