The growth of mobile devices and social media have dramatically changed how consumers interact online, and it's up to organizations to adapt. To get the most out of digital marketing, it's important to understand the vital fundamentals in digital marketing touchpoints and transformation including the consumer's behaviors and expectations in today's digital marketplace. Digital marketing refers to all of the marketing procedures your organization can use that utilize technology. Explore how to find a marketing strategy that works for you. Learn strategies to help optimize digital marketing in your organization.