Partner
Executive Education

Cambridge Communicating for Influence and Impact

English
Intermediate
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Course Overview

Having well-developed communication skills is crucial for making a meaningful impact and driving positive change within an organization. Effective communication can facilitate collaboration, enhance problem-solving, and support informed decision-making in today's ever-changing and unpredictable environment. Regardless of the sector or industry, leaders must leverage communication to achieve their objectives, engage stakeholders, and create a positive impact. To enhance your team's communication abilities, the Communicating for Influence and Impact online short course offered by the University of Cambridge Institute for Sustainability Leadership (CISL) provides valuable insights and tools. Through this course, your leaders will gain the knowledge and skills necessary to communicate purposefully, overcome obstacles to success, and assess their leadership styles. Additionally, they will learn various communication techniques that will help shape the future you envision for your organization and earn a digital certificate upon course completion.

Milena I.
Training Adviser
[email protected]
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Key Takeaways

1
Equip your team with the tools to effectively and persuasively communicate with various stakeholders in your network.
2
Develop an Organizational Impact Plan to achieve meaningful change within and beyond your business.
3
Skills to inspire and motivate others, driving innovation and sustainability at a systems level.
4
Your leaders will gain access to a global network of professionals through membership in the CISL alumni community.

Cambridge University
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This University of Cambridge Institute for Sustainability Leadership (CISL) course is delivered in collaboration with GetSmarter, an edX partner. Upon successful completion of the course, you’ll earn a digital certificate of completion from a world-leading sustainability institution, the University of Cambridge Institute for Sustainability Leadership (CISL).

Course Outline

ORIENTATION MODULE: Welcome to your Online Campus
Meet and engage with your learning and peer networks as you navigate the Online Campus.

• Become familiar with your new virtual classroom
• Meet your success team and get to know your
fellow classmates

MODULE 1: The need for impactful communication
Gain insight into how communication can be used to create change in a volatile, uncertain and increasingly complex world.

• Identify why business professionals are increasingly
operating in a VUCA environment
• Discuss why communication and influence are
important for leadership in a 21st century context
• Explain the business case for developing high-impact
influence
• Outline how effective communication can address
the challenges faced in a VUCA world
• Describe how different types of communication
can influence societal change.

MODULE 2: The role of communication in shaping society
Gain insight into how communication can be used to build more inclusive communities.

• Discuss how communication can shape society as
a whole
• Interpret the role that media has in shaping societies
• Articulate the relationship between power and
influence
• Determine the role that divergent thinking plays in
building influential societies

MODULE 3: Attributes of an effective communicator
Explore the attributes and capabilities that contribute to becoming an effective influencer.

• Identify the need for a new type of leadership and
influence
• Discuss the attributes and capabilities required to
be more influential
• Articulate your personal leadership style
• Investigate how your leadership style impacts how
you communicate and influence
• Analyze the role of bias, values, and beliefs in
effective communication
• Distinguish the components you need in your
ecosystem to be influential

MODULE 4: Communicate effectively using listening and storytelling
Examine different communication approaches and techniques.

• Discuss how storytelling has shaped communication
through the ages
• Determine the importance of listening in authentic
dialogues
• Illustrate how persuasive storytelling principles
shape a narrative
• Investigate ways of shaping stories for different
audiences.

MODULE 5: Purpose-driven communication and influence
Learn how embedding purpose and cultivating organizational culture can affect change within an organization.

• Identify how an enabling environment for effective
communication and influence can be created
• Discuss the benefits of building a nurturing organizational
culture to facilitate effective communication
• Identify the role of psychological safety in advancing
influence, experimentation, and innovation
• Determine how the alignment of individual and organizational
purpose influences change
• Analyze the impact of purpose-led communications
• Evaluate the role of organizational purpose and culture
in enhancing influence

MODULE 6: Influence change within and beyond your network
Explore how communication can be used to influence change within and beyond your network.

• Identify your skillset and the role you play in your
different teams
• Determine strategies for infusing confidence and
presence in your interactions with others
• Analyze how to facilitate effective interactions between
your stakeholders and networks
• Evaluate ways to overcome barriers and resolve
conflict
• Justify how you can communicate to overcome
barriers to change

MODULE 7: Collaborating to achieve impact
Gain insight into how to achieve cooperation with stakeholders through effective communication.

• Discuss why cooperation is vital in the current
world context
• Articulate how collaborations and partnerships
can benefit from diverse stakeholders
• Analyze the importance of power and influence
within stakeholder engagements
• Investigate a range of stakeholder tools and models
to achieve impact
• Reflect on different ways to measure influence and
impact
• Create your Personal Impact Plan to influence change

MODULE 8: Maximising your influence and impact
Reflect on your Personal Impact Plan and create a network of your peers.

• Critique Personal Impact Plans and provide feedback
• Evaluate your Personal Impact Plan using the feedback
you receive from your peers
• Reflect on what you have learnt about effective
communication for influence and impact

Who Should Attend?

This online short course aims to support both established and aspiring leaders within your organisation in enhancing their communication skills and ability to effect change within and beyond their networks. The course benefits teams committed to achieving positive social and environmental outcomes while also driving business success. The curriculum is tailored to build on your team's previous training and experience, equipping them with communication tools and techniques to increase their influence and impact, all while emphasizing authenticity and integrity.

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FAQ

What language will the course be taught in and what level of English do I need to take part in an LEORON training program?
Most of our public courses are delivered in English language. You need to be proficient in English to be able to fully participate in the workshop and network with other delegates. For in-house courses we have the capability to train in Arabic, Dutch, German and Portuguese.
Are LEORON Public courses certified by an official body/organization?
LEORON Institute partners with 20+ international bodies and associations.We also award continuing professional development credits (CPE/PDUs) for:1. NASBA (National Association of State Boards of Accountancy) 2. Project Management Institute PDUs 3. CISI credits 4. GARP credits 5. HRCI recertification credits 6. SHRM recertification credits
What is the deadline for registering to a public course?
The deadline to register for a public course is 14 days before the course starts. Kindly note that occasionally we do accept late registrations as well, but this needs to be confirmed with the project manager of the training program or with our registration desk that can be reached at +1071 4 1075 5711 or [email protected].
What does the course fee cover?
The course fee covers a premium training experience in a 5-star hotel, learning materials, lunches & refreshments, and for some courses, the certification fee and membership with the accrediting bodies.
Does LEORON give discounts?
Yes, we can provide discounts for group bookings. If you would like to discuss a discount on a corporate level, we will be happy to talk to you.

Reviews

  • Review:
    IAMM Internal Audit Maturity Model
    In recognition of their dedication and contribution supporting IKEA Saudi Arabia in arranging training programs during 2017 & 2018, looking forward for more development and exciting effort this year. On behalf of IKEA Saudi Arabia, THANK YOU!
    Dalal Kutbi
  • Review:
    Certified Professional in Quality and Patient Safety
    Dating back to 2014, Mobily’s “LEORON” experience has grown from a single collaboration to a long-term partnership. We consider “LEORON” Institute as a strategic partner, whose contribution has been nothing but premium in equipping our staff with field-based knowledge and information. Past three years have resulted with an expanded collaboration with superior customer service and support. Best Regards,
    Turki S. Alsahaan
  • Review:
    Certified Professional in Quality and Patient Safety
    Since the partnership was signed between BAE Systems Saudi Development & Training and LEORON in 2017, we have been working together to offer the Saudi market a complete portfolio of training solutions benefiting from the wide and extensive experience of both parties. Recognizing the great success of this partnership, we are looking for further collaborations in the future that will position both companies as one of the leading training providers in Saudi Arabia. We thank the LEORON team for their full cooperation and continuing support, and look forward to further success together in the years to come.
    Emad Alrajih
  • Review:
    Certified Professional in Quality and Patient Safety
    We have been working with LEORON for the past two years and will be working with them again this upcoming year. The programs they delivered were fruitful and exciting and our organization has received positive feedback from the participants. What our organization aims to do is to provide at no cost training for all the private sector employees so that they may benefit from our offered programs in Innovation and Professional development. Leoron has helped us achieve this goal. We look forward to continuing this service and wish them the best of luck. Regards,
    Nasser M. Al-Subaie