Exam Preparation
CPMMشهادة مدير الإنتاج و التسويق
التقييم:
الإنجليزي
متقدم
وجهاً لوجه
التدريب في الموقع
تدريب مباشر عن بعد
تدريب
التدريب
والإرشاد
السرعة الذاتية
تدريب
اختر تاريخ
لتحميل الكتيب
نبذة عن الدورة التدريبية
Product marketing is the function responsible for ensuring the success of the product while it is in the marketplace. It starts with a successful launch and continues as the product moves through growth, maturity and eventual decline. Product Marketing Managers initiate pricing actions, plan product-focused marketing communications activities and represent the products to salespeople, the channels and often directly to customers.
This AIPMM certification exam preparation course provides participants the opportunity to pursue continuing education, increase industry involvement and industry-wide recognition. It provides a thorough review of key concepts and terminology to help participants prepare to take the exam to earn the Association of International Product Marketing & Management (AIPMM) prestigious Certified Product Manager (CPMM®) credential. It covers the strategy for answering the exam questions and a Q&A for anything else participants want to review. It fully prepares participants to take the Certified Product Marketing Manager (CPMM®) certification exam.
This AIPMM certification exam preparation course provides participants the opportunity to pursue continuing education, increase industry involvement and industry-wide recognition. It provides a thorough review of key concepts and terminology to help participants prepare to take the exam to earn the Association of International Product Marketing & Management (AIPMM) prestigious Certified Product Manager (CPMM®) credential. It covers the strategy for answering the exam questions and a Q&A for anything else participants want to review. It fully prepares participants to take the Certified Product Marketing Manager (CPMM®) certification exam.
المخرجات الرئيسية
1
Optimize commercialization
2
Develop strategic marketing functions throughout the product lifecycle
3
Create & execute the marketing plan & budget
4
Manage deliverables & campaigns
Association of International Product Marketing & Management
The Association of International Product Marketing and Management (AIPMM), founded in 1998, promotes worldwide excellence in product management education and provides value to its individual members, corporate members, strategic partners and sponsors by providing valuable content, training, education, certification and professional networking opportunities. The AIPMM Seven Phase Product Lifecycle Framework is a vendor independent Product Management and Product Marketing standard that takes into account best practices used in a wide range of companies and industries. This ensures that the most modern and up to date challenges faced in product management and product marketing are addressed for today’s environment. The Framework is part of the AIPMM Product Body of Knowledge (ProdBOK) that was developed with input from over 50 experts and endorsed by more than half a dozen consulting companies. The Framework includes seven distinct product phases, from Conceive to End of Life, and covers all aspects during the entire product lifecycle.
محتوى الدورة التدريبية
Part 1
Part 1
→ Overview
→ Exam Guidelines
→ Product Management and Marketing
→ Marketing Mix
→ Seven Phase Product Management Framework
→ New Product Development
→ Commercialization
→ Practice Questions
→ Exam Guidelines
→ Product Management and Marketing
→ Marketing Mix
→ Seven Phase Product Management Framework
→ New Product Development
→ Commercialization
→ Practice Questions
Part 2
Part 2
→ Understanding Goods & Services
→ Understanding Brands Strategy
→ Market Research
→ Buyer Behavior
→ Product Positioning
→ Practice Questions
→ Understanding Brands Strategy
→ Market Research
→ Buyer Behavior
→ Product Positioning
→ Practice Questions
Part 3
Part 3
→ Marketing Process
→ Marketing Communications
→ Integrated Marketing Communications
→ Distribution Channels
→ Exam Review
→ Practice Questions
→ Marketing Communications
→ Integrated Marketing Communications
→ Distribution Channels
→ Exam Review
→ Practice Questions
على من يجب الحضور؟
This highly practical and interactive course has been specifically designed for
This course is designed for marketing professionals who want to understand strategies, methodologies and tools to manage and market successful products and improve their productivity. It is also for those interested in preparing to take the AIPMM Certified Product Marketing Manager (CPMM®) certification exam.
→ Product Marketing Managers
→ Product Managers and Product Specialists
→ Marketing Managers and Marketing Coordinators
→ Solutions Managers and Segment Managers
→ Business Development Executives and others who work closely with the product marketing function or who are otherwise responsible for marketing products
→ Product Marketing Managers
→ Product Managers and Product Specialists
→ Marketing Managers and Marketing Coordinators
→ Solutions Managers and Segment Managers
→ Business Development Executives and others who work closely with the product marketing function or who are otherwise responsible for marketing products
الدورات ذات الصلة
أسئلة شائعة
ما هي لغة التدريس في الدورات التدريبية؟ وما هو مستوى اللغة الإنجليزية المطلوب للمشاركة في برامج ليورون؟
تُقدَّم معظم الدورات العامة لدينا باللغة الإنجليزية. لذا، يُشترط في المشاركين أن يكونوا متمكّنين من اللغة الإنجليزية لضمان المشاركة الفعالة في ورش العمل والتفاعل مع باقي المشاركين. أما بالنسبة للدورات الداخلية (In-house)، فلدينا القدرة على تقديم التدريب باللغات العربية والهولندية والألمانية والبرتغالية.
هل الدورات العامة التي تقدّمها ليورون معتمدة من أيّ جهة رسمية؟
يتعاون معهد ليورون مع أكثر من 20 جهة ومنظمة دولية، كما يمنح ساعات التطوير المهني المستمر (CPE/PDUs) من خلال الهيئات التالية: 1. الرابطة الوطنية لمجالس المحاسبة في الولايات المتحدة (NASBA) 2. وحدات PDUs لمعهد إدارة المشاريع 3. اعتمادات المعهد البريطاني للأوراق المالية والاستثمار (CISI) 4. اعتمادات الرابطة العالمية لمدراء المخاطر (GARP) 5. اعتمادات إعادة التصديق من المعهد الأمريكي للموارد البشرية (HRCI) 6. اعتمادات إعادة التصديق من منظمة SHRM.
ما هو الموعد النهائي للتسجيل في الدورات العامة؟
الموعد النهائي للتسجيل في الدورات العامة هو 14 يوماً قبل بدء الدورة. يرجى ملاحظة أنه في بعض الحالات، قد يتم قبول التسجيلات المتأخرة، ولكن ذلك يتطلب موافقة مدير المشروع التدريبي، أو مكتب التسجيل الذي يمكن التواصل معه عبر رقم الهاتف +1071 4 1075 5711 أو البريد الإلكتروني [email protected].
ما الذي تشمله رسوم الدورة؟
تشمل رسوم الدورة تجربة تدريبية متميزة في فندق 5 نجوم، والمواد التعليمية، ووجبات الغداء والمرطبات، بالإضافة إلى رسوم الشهادات والانضمام إلى الهيئات المعتمدة في بعض الدورات.
هل تقدّم ليورون خصومات؟
نعم، يمكننا تقديم خصومات على الحجوزات الجماعية، ويسعدنا التحدث معك إذا كنت ترغب في مناقشة الحصول على خصم على مستوى الشركات.
التعليقات
- عرض:IAMM Internal Audit Maturity ModelIn recognition of their dedication and contribution supporting IKEA Saudi Arabia in arranging training programs during 2017 & 2018, looking forward for more development and exciting effort this year. On behalf of IKEA Saudi Arabia, THANK YOU!Dalal KutbiCountry Learning & Development Manager at IKEA Saudi Arabia
- عرض:Certified Professional in Quality and Patient SafetyDating back to 2014, Mobily’s “LEORON” experience has grown from a single collaboration to a long-term partnership. We consider ‘’LEORON” Institute as a strategic partner, whose contribution has been nothing but premium in equipping our staff with field-based knowledge and information. Past three years have resulted with an expanded collaboration with superior customer service and support. Best Regards,Turki S. AlsahaanDir L&D, Talent Management at Mobily, Etihad Etisalat Company
- عرض:Certified Professional in Quality and Patient SafetySince the partnership was signed between BAE Systems Saudi Development & Training and LEORON in 2017, we have been working together to offer the Saudi market a complete portfolio of training solutions benefiting from the wide and extensive experience of both parties. Recognizing the great success of this partnership, we are looking for further collaborations in the future that will position both companies as one of the leading training providers in Saudi Arabia. We thank the LEORON team for their full cooperation and continuing support, and look forward to further success together in the years to come.Emad AlrajihVP, Business Winning at BAE Systems Saudi Development & Training
- عرض:Certified Professional in Quality and Patient SafetyWe have been working with LEORON for the past two years and will be working with them again this upcoming year. The programs they delivered were fruitful and exciting and our organization has received positive feedback from the participants. What our organization aims to do is to provide at no cost training for all the private sector employees so that they may benefit from our offered programs in Innovation and Professional development. LEORON has helped us achieve this goal. We look forward to continuing this service and wish them the best of luck. Regards,Nasser M. Al-SubaieSr. Program Officer, Enterprise Learning & Human Development at Kuwait Foundation for the Advancemen
