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Home All Courses STA Strategic Talent Acquisition

STA Strategic Talent Acquisition

1 alternative location(s) available

Course Overview

Advance your business through a holistic approach to attracting, assessing, and acquiring talent
Become a true business influencer with this new approach to talent acquisition. With HCI’s certification course, you’ll learn to identify quality talent, increase diversity, and enable winning teams. Presented through a lens of customer centricity, you will gain an actionable framework and end-to-end strategy to win the war for great talent—and drive your business forward.
A Customer-Centric Approach
Rather than taking orders and recruiting on a position-by-position basis, talent acquisition professionals need a new set of competencies to meet the talent needs of the organization today and provide the agility it will need for tomorrow. Transparency, communication, and relationship-building with business leaders, hiring managers and internal and external candidates form the foundation of the strategist’s approach.
The Marketer’s Advantage
The rise of social and consumer technologies has changed candidate expectations. They have the same high expectations that your clients and customers do—personalized experiences, relevant messaging, transparency, and honesty. The right marketing strategies driven by relevant data and analytics will help you attract the best candidates and make the best hires. This goal-driven approach will help you connect hiring to the entire employee lifecycle, ensuring long-term organizational success.

1 alternative location(s) available



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Course Outline


Getting Started

  • Your Customized Learning Plan
  • Global Megatrends
  • Course Design
  • The STA Framework
  • Tactical vs. Strategic Planning
  • Building Strategic Relationships
  • Introductions


  • What is Strategy?
  • Strategic Initiatives
  • Strategic Workforce Planning
  • SWOT Analysis
  • Hiring Manager Relationship
  • Build Business Acumen
  • Identify Business Strategies
  • Action Planning: 6 B’s
  • Contingent Workforce
  • Buy, Borrow & Borrow
  • Internal Mobility
  • Large Group Debrief
  • Action Planning: Align


  • Spectrum of Roles
  • Role Segmentation
  • Strategic Role Value Statements
  • Large Group Debrief
  • Action Planning: Segmentation


  • Employer Brand
  • Employee Value Proposition
  • The Candidate Experience
  • STA Role in Employer Branding
  • ABC’s of a Strong Employer Brand
  • Analyze Your Employer Brand
  • Build Your EVP
  • Competitive Advantage
  • Communicating the EVP
  • Brand Ambassadors
  • Demonstrate Your Brand
  • Improving Candidate Experience
  • Large Group Debrief
  • EVP: Evaluate
  • Action Planning: Brand



  • Build, Borrow, & Buy
  • Sourcing Strategy
  • Advertising Model
  • Sourcing Model
  • Pipeline Model
  • Proactive Relationship Development
  • Sources for Building the Pipeline
  • Pipeline Building Tools & Tech
  • Applicant Tracking Systems
  • CRM & Recruitment Marketing
  • Segmented Marketing
  • Content Marketing
  • Talent Personas
  • Optimizing Job Descriptions
  • Large Group Debrief
  • Challenges and Strategies
  • Sustainable Recruitment
  • Action Planning: Pipeline

Assess & Select

  • Assessment Planning
  • Prepare Interview Questions
  • Challenges in Selection
  • Large Group Debrief
  • Pre-Hire Assessment Research
  • Pre-employment Assessments
  • Assessment Best Practices
  • Interview Scorecards
  • Realism & Selection
  • Talent Acquisition Analytics
  • Rethink the Requisition Framework
  • New Metrics
  • Talent Management Value Chain
  • Metrics that Matter
  • Look for Data Outliers
  • Transparency & Directional Correctness
  • Quality of Hire Metrics & KPI
  • Aligning to Business Outcomes
  • Talent Analytics Scorecard
  • Action Planning: Assess & Select

Putting it All Together

  • TA Strategy Document
  • Your Master Action Plan


HCI - Human Capital Institute

Human Capital Institute provides solutions that advance the practice of human capital and strategic talent management. We are a global clearinghouse and catalyst for new ideas and next practices, and a resource for the most progressive organizations and executives in the world, with over 20,000 participants trained through our education programs. HCI courses use the most current insights, perspectives, and original research to create a highly adaptive, interactive, and collaborative learning experience that incorporates:
» Intense focus on building strategic perspective and enabling better decision-making.
» Guided action planning to ensure on-the-job utilization and produce measurable results.
» A blended, learner-centered approach to maximize engagement and outcomes.
» An extensive library of learning resources and comprehensive toolkits for deeper learning and application.



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Who Should Attend?

This highly practical and interactive course has been specifically designed for:

This is the premier program for talent acquisition managers and leaders, recruiting professionals and other HR practitioners who desire to propel their business forward by improving candidate quality, speed to hire, and stakeholder satisfaction.
TA professionals working as inside organizations, as well as those supporting clients will benefit from this robust certification program. Sample titles include:

  • Talent Acquisition Manager, Director or VP
  • HR Manager or Director
  • HR Generalist
  • Corporate or Executive Recruiter
  • Sourcing Strategist






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