This course helps attendees understand how to become an exceptional product manager. It consists of lectures, extensive discussions and hands-on exercises to gain a detailed understanding of the Product Management role and corresponding strategic and tactical responsibilities. Attendees will leave the class with a clear understanding of the role and its importance to business, understand the overall Product Lifecycle that every Product Manager should follow, and gain a strong foundation for success in the role.

The “Certified Brand Manager” program is designed to increase the effectiveness of brand managers and others involved in marketing products and/or brands. The workshop provides tools and knowledge for developing, strengthening and maintaining a brand or portfolio of brands. It covers: The roles and responsibilities of brand management; How these evolve over time, the key organisational interfaces, and the use of the classical Marketing “Ps” to strengthen a brand. The different levels of the brand (e.g., elements, attributes, perso...

During the Certificate in Digital Marketing Professional (CDMP) course you will learn the methods by which Digital Marketing is used to help businesses build sales and brands in today’s digital economy. The course will explain the essentials of digital planning, strategy, audiences, channels such as search engine optimization, paid search, social media marketing, email marketing, content marketing, mobile marketing, implementation, and measurement. The future of digital and innovation will also be considered and how it affects today’s entrepren...

Product marketing is the function responsible for ensuring the success of the product while it is in the marketplace. It starts with a successful launch and continues as the product moves through growth, maturity and eventual decline. Product Marketing Managers initiate pricing actions, plan product-focused marketing communications activities and represent the products to salespeople, the channels and often directly to customers. This AIPMM certification exam preparation course provides participants the opportunity to pursue continuing educatio...