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Home All Courses CDMS Certified Digital Marketing Specialist

CDMS Certified Digital Marketing Specialist

Strategy and Planning

1 alternative location(s) available

Course Overview

The Certified Digital Marketing Specialist in Strategy and Planning program is suitable for individuals who are responsible for the planning, build, execution, and measurement of digital strategy and planning. This includes digital marketing or strategy specialists, consultants, executives, or anyone who is aiming to pursue a career in digital strategy, or to enhance their overall digital marketing knowledge.

The program is most suitable for participants who are familiar with the foundational concepts of marketing and with marketing in a digital world. It is specifically aimed at deepening learners’ knowledge of digital marketing strategy and digital or omnichannel marketing campaign planning.

Project manager

Marija Planik

1 alternative location(s) available



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Course Outline

Module 1

  • Introduction
  • The DMI Methodology
  • Key Digital Strategy Topics
  • Adding Value to a Digital Strategy
  • Improving a Digital Strategy

Module 2

  • Traditional Communication
  • Formulating a Marketing Strategy
  • Integrating Different Assets into a Marketing Plan
  • Conducting Market Research and Communications Planning

Module 3

  • Digital Communications
  • Fundamentals of Digital Communications
  • Planning a Digital Campaign
  • Executing a Digital Campaign
  • Analyzing a Digital Strategy

Module 4

  • Digital Channels
  • Channel Planning
  • Inbound Channels: Social and Content
  • Inbound Channels: Search Engine Marketing
  • Inbound Channels: Email, Affiliate and Automation
  • Outbound Channels: Display and Video Advertising

Module 5

  • Marketing Automation
  • Key Concepts in Marketing Automation
  • Managing and Nurturing Leads
  • Generating and Communicating with Leads

Module 6

  • Budget and Resourcing
  • Planning a Digital Marketing Budget
  • Setting a Digital Marketing Budget
  • Applying a Digital Marketing Budget
  • Recruiting and Training Digital Marketing Personnel 

Module 7

  • Big Data and Analytics
  • Preparing and Managing Data
  • Collecting and Analyzing Data
  • Storing and Visualizing Data
  • Data-Driven Reporting

Module 8

  • Digital Leadership
  • Fundamentals of Digital Leadership
  • Becoming a Digital Leader
  • Implementing a Global Digital Strategy
  • Evaluating and Reporting on a Digital Strategy

Module 9

  • Strategy Formulation and Plan
  • Analyzing a Digital Strategy
  • Documenting a Digital Strategy
  • Implementing a Digital Strategy
  • Reviewing the Effectiveness of a Digital Strategy



LEORON - Professional Development Institute

Built upon the strong experience in the manufacturing sector, which the founders developed in Sweden during the 90’s global expansion, LEORON evolved into a comprehensive training institute, offering training and development solutions in all strategic corporate functions, including corporate finance, HR, SCM, operations, and engineering.

With strategic distribution of our offices in leading locations, such as Dubai, Riyadh, Jonkoping, Skopje, Accra, and Almaty, our team of experts delivers approximately 500 courses annually, and roughly 10000 professionals are equipped with appropriate education and the latest insights in a wide assortment of industries across the EMEA region.



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Who Should Attend?

This highly practical and interactive course has been specifically designed for:

Marketing Managers

Senior Marketing Executives

Marketing Directors

Project manager

Marija Planik






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Most of our public courses are delivered in English language. You need to be proficient in English to be able to fully participate in the workshop and network with other delegates. For in-house courses we have the capability to train in Arabic, Dutch, German and Portuguese.

LEORON Institute partners with 20+ international bodies and associations.
We also award continuing professional development credits (CPE/PDUs) for:
1. NASBA (National Association of State Boards of Accountancy)
2. Project Management Institute PDUs
3. CISI credits
4. GARP credits
5. HRCI recertification credits
6. SHRM recertification credits

The deadline to register for a public course is 14 days before the course starts. Kindly note that occasionally we do accept late registrations as well, but this needs to be confirmed with the project manager of the training program or with our registration desk that can be reached at +971 4 447 5711 or [email protected].

The course fee covers a premium training experience in a 5-star hotel, learning materials, lunches & refreshments, and for some courses, the certification fee and membership with the accrediting bodies.

Yes, we can provide discounts for group bookings. If you would like to discuss a discount on a corporate level, we will be happy to talk to you.

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