Leoron logo

Shopping cart



AED 18.300

Home All Courses CDMS Certified Digital Marketing Specialist

CDMS Certified Digital Marketing Specialist

Strategy and Planning

1 alternative location(s) available

Course Overview

The Certified Digital Marketing Specialist in Strategy and Planning program is suitable for individuals who are responsible for the planning, build, execution, and measurement of digital strategy and planning. This includes digital marketing or strategy specialists, consultants, executives, or anyone who is aiming to pursue a career in digital strategy, or to enhance their overall digital marketing knowledge.

The program is most suitable for participants who are familiar with the foundational concepts of marketing and with marketing in a digital world. It is specifically aimed at deepening learners’ knowledge of digital marketing strategy and digital or omnichannel marketing campaign planning.

Project manager

Marija Planik

1 alternative location(s) available



Run This Course

Enjoy this certified

program at your premise of choice, with lower costs, and schedule that suits you best.



5 Key Takeaways








See What’s Inside Our 2021 Catalog

Course Outline

Module 1

  • Introduction
  • The DMI Methodology
  • Key Digital Strategy Topics
  • Adding Value to a Digital Strategy
  • Improving a Digital Strategy

Module 2

  • Traditional Communication
  • Formulating a Marketing Strategy
  • Integrating Different Assets into a Marketing Plan
  • Conducting Market Research and Communications Planning

Module 3

  • Digital Communications
  • Fundamentals of Digital Communications
  • Planning a Digital Campaign
  • Executing a Digital Campaign
  • Analyzing a Digital Strategy

Module 4

  • Digital Channels
  • Channel Planning
  • Inbound Channels: Social and Content
  • Inbound Channels: Search Engine Marketing
  • Inbound Channels: Email, Affiliate and Automation
  • Outbound Channels: Display and Video Advertising

Module 5

  • Marketing Automation
  • Key Concepts in Marketing Automation
  • Managing and Nurturing Leads
  • Generating and Communicating with Leads

Module 6

  • Budget and Resourcing
  • Planning a Digital Marketing Budget
  • Setting a Digital Marketing Budget
  • Applying a Digital Marketing Budget
  • Recruiting and Training Digital Marketing Personnel 

Module 7

  • Big Data and Analytics
  • Preparing and Managing Data
  • Collecting and Analyzing Data
  • Storing and Visualizing Data
  • Data-Driven Reporting

Module 8

  • Digital Leadership
  • Fundamentals of Digital Leadership
  • Becoming a Digital Leader
  • Implementing a Global Digital Strategy
  • Evaluating and Reporting on a Digital Strategy

Module 9

  • Strategy Formulation and Plan
  • Analyzing a Digital Strategy
  • Documenting a Digital Strategy
  • Implementing a Digital Strategy
  • Reviewing the Effectiveness of a Digital Strategy



LEORON - Professional Development Institute

Built upon the strong experience in the manufacturing sector, which the founders developed in Sweden during the 90’s global expansion, LEORON evolved into a comprehensive training institute, offering training and development solutions in all strategic corporate functions, including corporate finance, HR, SCM, operations, and engineering.

With strategic distribution of our offices in leading locations, such as Dubai, Riyadh, Jonkoping, Skopje, Accra, and Almaty, our team of experts delivers approximately 500 courses annually, and roughly 10000 professionals are equipped with appropriate education and the latest insights in a wide assortment of industries across the EMEA region.



Introducing LEORONʼs mobile app!


Your Professional Development

Institute in the palm of your hand!




Who Should Attend?

This highly practical and interactive course has been specifically designed for:

Marketing Managers

Senior Marketing Executives

Marketing Directors

Project manager

Marija Planik






Submit Review

Overall rating *

Add a photo


We are processing your review. This may take several days, so we appreciate your patience. We will notify you when this is complete.


Sales & Marketing

SSCP Strategic Selling Certification Program


Mar 14 - 16, 2021

LIVE, Virtual Training

Sales & Marketing

CPM® Certified Product Manager


Mar 15 - 18, 2021

LIVE, Virtual Training

Plus sign

35 NASBA CPE credits

Calendar logo

4 days

This course helps attendees understand how to become an exceptional product manager. It consists of lectures, extensive discussions and hands-on exercises to gain a detailed understanding of the Product Management role and corresponding strategic and tactical responsibilities. Attendees will leave the class with a clear understanding of the role and its importance to business, understand the overall Product Lifecycle that every Product Manager should follow, and gain a strong foundation for success in the role.

Sales & Marketing

CDMP Certified Digital Marketing Professional


Mar 21 - 25, 2021

LIVE, Virtual Training

Plus sign

35 NASBA CPE credits

Calendar logo

5 days

During the Certificate in Digital Marketing Professional (CDMP) course you will learn the methods by which Digital Marketing is used to help businesses build sales and brands in today’s digital economy. The course will explain the essentials of digital planning, strategy, audiences, channels such as search engine optimization, paid search, social media marketing, email marketing, content marketing, mobile marketing, implementation, and measurement. The future of digital and innovation will also be considered and how it affects today’s entrepren...

Sales & Marketing

CBM® Certified Brand Manager


Mar 22 - 25, 2021

LIVE, Virtual Training

Plus sign

21 NASBA CPE credits

Calendar logo

4 days

The “Certified Brand Manager” program is designed to increase the effectiveness of brand managers and others involved in marketing products and/or brands. The workshop provides tools and knowledge for developing, strengthening and maintaining a brand or portfolio of brands. It covers: The roles and responsibilities of brand management; How these evolve over time, the key organisational interfaces, and the use of the classical Marketing “Ps” to strengthen a brand. The different levels of the brand (e.g., elements, attributes, perso...


Most of our public courses are delivered in English language. You need to be proficient in English to be able to fully participate in the workshop and network with other delegates. For in-house courses we have the capability to train in Arabic, Dutch, German and Portuguese.

LEORON Institute partners with 20+ international bodies and associations.
We also award continuing professional development credits (CPE/PDUs) for:
1. NASBA (National Association of State Boards of Accountancy)
2. Project Management Institute PDUs
3. CISI credits
4. GARP credits
5. HRCI recertification credits
6. SHRM recertification credits

The deadline to register for a public course is 14 days before the course starts. Kindly note that occasionally we do accept late registrations as well, but this needs to be confirmed with the project manager of the training program or with our registration desk that can be reached at +971 4 447 5711 or [email protected].

The course fee covers a premium training experience in a 5-star hotel, learning materials, lunches & refreshments, and for some courses, the certification fee and membership with the accrediting bodies.

Yes, we can provide discounts for group bookings. If you would like to discuss a discount on a corporate level, we will be happy to talk to you.

Radiating Social