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AED 18.300

Home All Courses CDMP Certified Digital Marketing Professional
4.8

CDMP Certified Digital Marketing Professional

2 alternative location(s) available

Course Overview

During the Certificate in Digital Marketing Professional (CPMP) course you will learn the methods by which Digital Marketing is used to help businesses build sales and brands in today’s digital economy. The course will explain the essentials of digital planning, strategy, audiences, channels such as search engine optimization, paid search, social media marketing, email marketing, content marketing, mobile marketing, implementation, and measurement. The future of digital and innovation will also be considered and how it affects today’s entrepreneurs and start-ups. By the end of the course, you will have an excellent understanding of how digital marketing works and will be able to create effective and optimized digital marketing plans as well as know how to implement and measure these properly for ongoing business success and growth. The course is highly interactive, includes case studies from all over the world, and includes many exercises and a wealth of resources. The DMI CPDM is recognized globally as a respected qualification and has been instrumental in helping people, businesses and brands worldwide.  

2 alternative location(s) available

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05

Run This Course

Enjoy this certified

program at your premise of choice, with lower costs, and schedule that suits you best.

FULLY CUSTOMIZED

ACCORDING TO YOUR NEEDS!

5 Key Takeaways

1

Increase your website’s visibility through Search Engine Optimization (SEO) techniques

Drive qualified traffic to your website through Pay-Per-Click (PPC) advertising

2

3

Execute digital display campaigns

Capture, segment and manage subscribers to plan and execute a successful email marketing campaign

4

5

Use suitable social media channels to grow and engage an audience

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See What’s Inside Our 2020 Catalog

Course Outline

Module 1

Introduction to Digital Marketing

This module introduces the core principles and purpose of digital marketing. It will enable you to develop clear and actionable business objectives for a digital marketing plan, gain audience and industry insight by conducting digital research, and to prepare the foundations for a fully integrated 360 campaign by connecting effectively with your customers and targets.
Through this module, you will be able to differentiate between inbound and outbound marketing strategies. It will also explore the difference between traditional and digital marketing helping you realize the benefits of using them in combination.
At the end of the module, you will know how to develop clear and actionable objectives for a digital marketing plan with SMART objectives and use digital research and social listening to gain insights into your competitors as well as your audience and industry.

Topics covered include:

  • Inbound and outbound strategies
  • Traditional vs Digital Marketing
  • Digital Channels
  • SMART Objectives
  • Audience Research
  • Social Listening
  • Competitive Research
  • Industry Research
  • The Buyer Journey
  • Marketing Functions
  • Concepts and Principles
  • Processes and Tools

Module 2

Content Marketing

This module introduces you to the key principles of content marketing to enable you to align content effectively with the buyer journey. You will explore the knowledge and skills required to plan and execute a content marketing strategy in a persona-oriented, data- driven way.
It also covers content creation and curation, along with how to extend its value using scheduling tools and promotion methods.
The Content Marketing module concludes by examining the key metrics and tools for measuring the performance of a content marketing strategy.

Topics covered include:

  • The Benefits of Content Marketing
  • Content Alignment
  • Community Management
  • Content Strategy and Planning
  • Content Audits
  • Consumer Profiles
  • Content Calendar
  • Content Management Systems
  • Content Formats
  • Content Seeding
  • Content Marketing Metrics

Module 3

EDUCATIONAL PARTNER

DMI - Digital Marketing Institute

The Digital Marketing InstituteSM offers courses in Digital Marketing, Digital & Social Selling, Strategy and Planning, Social Media, Mobile Marketing, and Search Marketing - just choose your area of interest. Find out what course works best for you.

At the Digital Marketing Institute, we have made it our mission to transform the skills and knowledge of digital professionals on a global scale. There are three core reasons for this.

The first is to advance the careers of marketers and sellers, the second is to address the digital skills shortage to ensure businesses have a capable and agile workforce. The final reason is to provide educators with professional certifications that can nurture future generations. We’re as passionate as we are ambitious, and the journey has only just began.

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WEBADVISOR • MOODLE • COURSE SCHEDULE •

COURSE CATALOG • STUDENT SERVICES • AND MORE!

NOW AVAILABLE

Who Should Attend?

This highly practical and interactive course has been specifically designed for:

  • Digital marketing staff
  • Operations managers
  • Brand and marketing managers
  • Any other staff that deals with the company’s online presence.

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FREQUENTLY ASKED QUESTIONS

Most of our public courses are delivered in English language. You need to be proficient in English to be able to fully participate in the workshop and network with other delegates. For in-house courses we have the capability to train in Arabic, Dutch, German and Portuguese.

LEORON Institute partners with 20+ international bodies and associations.
We also award continuing professional development credits (CPE/PDUs) for:
1. NASBA (National Association of State Boards of Accountancy)
2. Project Management Institute PDUs
3. CISI credits
4. GARP credits
5. HRCI recertification credits
6. SHRM recertification credits

The deadline to register for a public course is 14 days before the course starts. Kindly note that occasionally we do accept late registrations as well, but this needs to be confirmed with the project manager of the training program or with our registration desk that can be reached at +971 4 447 5711 or [email protected].

The course fee covers a premium training experience in a 5-star hotel, learning materials, lunches & refreshments, and for some courses, the certification fee and membership with the accrediting bodies.

Yes, we can provide discounts for group bookings. If you would like to discuss a discount on a corporate level, we will be happy to talk to you.

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